How are nonprofits selected for cause pages?

Public Good has a listing for all 1.1 million 501(c)3 nonprofits in the United States, so that when you click a Take Action button or interact with our chatbots you have the best possible selection of organizations making a difference.

You may encounter nonprofits selected by our media partners based on internal criteria. Or, our algorithm can automatically match organizations working on an issue with your location to show you the most relevant organizations with the most impact where you live. Public Good also creates cause pages for issues happening in breaking news so you can take action on the important issues of the day. When we create a cause page, we select organizations to highlight based on these criteria:

  1. IRS standing -- We confirm that the organization is in good standing with the IRS and is a 501(c)3.
  2. Watchlists -- We check to make sure that the organization doesn’t appear on watchlists such as the Southern Poverty Law Center’s Hatewatch list and United Nations Sanction list.
  3. Size -- We look for organizations with over $250,000 annual revenue in the last year. Falling under that amount wouldn’t keep an organization from being on a Public Good-curated page, but we would do extra diligence through our internal screening (see below).
  4. Internal screening team -- We have a core team of people at Public Good who have worked with and for nonprofits for a long time. We know nonprofits. Our team looks closely at the nonprofit using media checks to screen for press and articles about the organization, verification that the organization still works on the issue, and that they are still active in the community.
  5. Data -- Public Good has amassed one of the largest databases of nonprofit information including public records, licensed data, and data we’ve collected ourselves. This lets our screeners and algorithms consider everything from how long an organization has been working on a problem, their financial history, management changes, and much more.
  6. Outreach -- If we still have questions, we may reach out to the organization to let them know we’re considering them for a cause page so we can find out a little more about them.

We make it easy for you to take action on issues that matter to you, through nonprofits making an impact.

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